It is often assumed that Hadoop, like many other enterprise software applications, is ready to glide smoothly into production. The next step, however, is where the trouble begins. This incremental approach usually works to show that big data can reveal important signals about a business. Many companies get started with an experiment or pilot program of some kind. Based on the cost and performance benefits, Hadoop is the natural first choice for a platform to make the most of this data. Facing a growing mass of data with vast potential value, every week, all around the world, business executives are starting big data programs.
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